There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...

When Google announced Meridian, a fully open-source MMM framework, it did more than release a shiny tool. It threw down a challenge: prove you can measure smarter in a privacy-durable world without ...

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Preparing for the realities of an uncertain labor market is a challenge. Bloomberg’s e-learning certificate courses offer an advantage by empowering students and early career finance ...

This article discusses challenges in designing optically transparent antennas and filters for smart city applications. The smart city concept seeks to alleviate urban challenges that include ...

The number of Quebec homes located in flood zones will likely increase by 30% when new maps are introduced next year, says the province’s environment minister. At a June 12 news conference on Quebec’s ...

Creating and Using RubricsCreating and Using Rubrics A rubric is a scoring tool that explicitly describes the instructor’s performance expectations for an assignment or piece of work. A rubric ...

Sign Out ADVANCED SEARCH Journals & Magazines > IEEE Engineering Management R... > Volume: 38 Issue: 1 The concept of information overload: a review of literature from organization science, accounting ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...