Then, enter the 7Ps of Marketing. Okay, this is not your grandpappy’s mix of determinants. It is a mix of the future and dynamic for organisations that appreciate that success is not only about what ...

Google has made its marketing mix model (MMM) platform Meridian freely available to all marketers and data scientists as open-source software, the company announced today.

In “ Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023, Google provides a detailed guide for building models that effectively measure and optimize marketing ROI.

The concept of the traditional marketing mix had 4 Ps and has been developed to become known as the 7 P’s for current marketing strategies. Jerome McCarthy stated in his book “Basic Marketing: A ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

The traditional marketing funnel no longer works for the modern customer journey because it makes assumptions about consumer behavior that are great in theory but not reflective of reality.

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