Conducting Market Research Updated on: May 1, 2007 / 7:40 PM EDT / MoneyWatch It's important to gather research from customers in order to make the best and most informed decision for your company.

Conducting market research at this point can identify factors like the number of repeat clients, first-time buyers and the demographics the company sells to.

Dig Deeper: How to Find New Customers and Increase Sales How to Conduct Qualitative Market Research: A Heads Up Don't expect to pay under $10,000 for basic qualitative research, cautions experts.

Your may already be conducting online market research for your business-;but you may not know it. Some of the easiest to use and most common tools are located right at your fingertips. Web ...

Your company might be interested in conducting market research studies for any number of reasons. You might want to be considered a thought leader or influencer in your field.

You should be surprised: The point of qualitative primary market research is to develop new hypotheses, so if you are not surprised, you are not learning anything. 10.

Small businesses must weigh the benefits of receiving marketing research data against the costs of conducting it. Costs Focus groups usually cost about $6,000 for an eight-person group, according ...

Nearly every business, large and small, requires effective marketing campaigns in some form in order to be financially viable. Depending on the size and demand of your business, conducting the ...

If 9 out of 10 dentists hate your CEO’s favorite color, it’s good to know that before you bring your periodontal product to market. 5. It’s cheaper to conduct market research than it is to ...