A new guide from Mahrek Saheb aims to help media planners bolster their strategies “by putting the consumer mindset back in ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

CEO and co-founder of indie agency Hardhat, Dan Monheit, has launched his first book. ‘The Why, The Book’ follows on from the success of Monheit’s fortnightly newsletter, ‘The Why’. Dan ...

BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses.

The Consumer Behaviour Book examines why emotions are so important in decision-making. Author Anthony Tasgal breaks down the science and art of behavioural economics, and how it can help you influence ...

Behavioral modeling means using available and relevant consumer and business spending data ... Consumer Behavior. By. ... at the University of Lucerne in Switzerland.Adam's new book, ...