Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

The Consumer Behaviour Book examines why emotions are so important in decision-making. Author Anthony Tasgal breaks down the science and art of behavioural economics, and how it can help you influence ...

Consumer behavior can also be tracked with click thru rates, or how many consumers visited the company website or social media page by clicking on a link in the email marketing message.