Ricardo Marques, senior vice president of marketing at Michelob ULTRA, said this summer marks a major turning point when it ...

The Connecticut Department of Consumer Protection reached a settlement with DraftKings following an investigation into its ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...

When creating an advertisement, it may just be easier to use image-generative artificial intelligence (AI) to retain consumer trust, according to new research from Virginia Commonwealth University ...