Jaguar Land Rover (JLR) has unveiled a new logo for its Range Rover marque—marking the first time the luxury SUV brand has ...

The Consumer Marketing Awards (CMAs) announces the winners of the 2024 program that acknowledges marketers for their compelling work on consumer-packaged goods. The award program, produced by 38 ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Marketing activities involve developing assets like logo changes or branded videos, and they focus on consumer perceptions and brand positioning.

Max’s Marketing Boss Explains Using Old ‘Harry Potter’ Logo to Announce New Series, and Boosting Combined Platform’s Family Focus ...

Windows and Surface chief Panos Panay is leaving Microsoft Microsoft’s consumer marketing head, Yusuf Mehdi, will take over leading the Windows and Surface businesses.

Robot Corp. (NASDAQ: IRBT), a leader in consumer robots, is announcing the debut of a multi-platform marketing campaign, its first since 2023. Starting on June 16, television spots featuring the new ...

Ricky Strauss is leaving Apple TV+ after a 16-month stint as Head of Marketing. In his role, he was involved in consumer marketing campaigns, creative advertising, media and promotions across ...

The Florida Department of Citrus has selected Padilla as its Agency of Record for the Department’s consumer marketing and issues management programs.

Home Business Small Business Marketing to Women Could Be a Business Owner’s Best Decision Women make the bulk of buying decisions on everything from food to cars, but just painting your product ...

Pepsi changes logo, redesigns packaging after consumer feedback The drinks brand is ditching these cans after 15 years following feedback from consumers who slammed the current Pepsi design.

Ricky Strauss Named Apple TV+ Marketing Head He recently served as president of content and marketing for Disney+, helping spearhead the launch of the streaming platform.