With the back-to-school shopping season already underway, Deloitte and PWC have released reports giving insights into this ...

What influences consumer decisions when they shop? Here we look at contextual influences, personal influences, and other influences on consumer behavior. #marketing #consumerbehavior #learnmarketing ...

The findings suggest a growing preference for in-app purchasing journeys, with 69 per cent of consumers buying through ...

"Planning ahead, picking up a few gifts on your holiday list, especially when it qualifies for some of the items that will be impacted most by tariffs like toys, is really going to help you stretch ...

Competing in China now means playing by a different rule book — one that values connection over conversion, responsiveness ...

The UAE has emerged as the world’s leading market for mobile shopping, according to the 2025 Global Digital Shopping Index, ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

Consistently high rates of mobile shopping across demographic segments underscore just how universal the mobile-first mindset ...

Zepto has added an AI-powered feature called Consumer Persona to its ATOM brand intelligence platform, according to a press ...

After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that ...

Online shopping sector faces most disruptive period in over a decade as a result of President Trump’s global trade war, ...