Consumer-Oriented Sales Promotions. Consumer-oriented sales promotions can be inducements offered by retailers to consumers, such as half-off coupons you might receive from your local pizza store.

Consumer-oriented sales promotions that include price markdowns, coupons, rebates and other inducements become increasingly important as competition increases in your industry and competitors ut.

While spending on direct-to-consumer advertising increased by $1.7 billion between 1996 and 2000, spending on the promotion of prescription drugs to physicians (including the retail value of free ...

A fashion show isn't a typical promotion venue for the Procter & Gamble Co. Yet in today's highly competitive, consumer-oriented and overcrowded market, it represents the type of marketing ...

Darden Restaurants Sales Up as Promotions Stay Popular With Value-Oriented Consumer. ... boosted in part by promotions aimed at value-seeking customers weary of higher prices for food and groceries.

Darden Restaurants Sales Up as Promotions Stay Popular With Value-Oriented Consumer. ... boosted in part by promotions aimed at value-seeking customers weary of higher prices for food and groceries.

Darden Restaurants DRI1.28%increase; green up pointing triangle saw sales jump in its latest quarter, boosted in part by promotions aimed at value-seeking customers weary of higher prices for food ...