Consumer-oriented sales promotions that include price markdowns, coupons, rebates and other inducements become increasingly important as competition increases in your industry and competitors ut.

Darden Restaurants Sales Up as Promotions Stay Popular With Value-Oriented Consumer. ... boosted in part by promotions aimed at value-seeking customers weary of higher prices for food and groceries.

Marketing managers use price-oriented promotions such as coupons, rebates, and price discounts to increase sales and market share, entice trial, and encourage brand switching. Non-price promotions ...

However, Jaggi points out a shift in shopping patterns: "We have become a value-oriented consumer society." Retailers like Ross (ROST), Walmart (WMT), and Target (TGT) are experiencing consistent ...

Darden Restaurants DRI1.28%increase; green up pointing triangle saw sales jump in its latest quarter, boosted in part by promotions aimed at value-seeking customers weary of higher prices for food ...