Content marketing is a broader strategy encompassing both owned and earned media and can have various goals beyond brand building. While both strategies are essential for modern businesses, ...

A demand generation-driven approach to content marketing makes that possible—generating leads as well as capturing demand for your products, services, and solutions. 'This article explores a content ...

As content marketing's share of budget increases, so does the importance of having a sound strategy for how to employ it. That's especially true because of the large variety of content and the wide ...

Ruth Connor, who runs B2B Marketing’s Content Marketing Strategy Training said: “One of the main things you need to do in B2B content marketing is drive profitable customer action. And if you’re ...

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent ...