As an e-commerce strategist and CRO specialist, I’ve worked with online brands across various industries to help them not ...

AI isn’t just a buzzword-it’s the backbone of the fastest-scaling Shopify brands in 2025. This edition dives into ...

Let's not sugarcoat it — ecommerce is a very competitive arena in 2025. Customer attention spans are shrinking, acquisition ...

Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing ...