Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.

Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing ...

Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

The cost to attend state universities has been rising, and some institutions have said they’ll have to continue pushing the brunt of state budget shortfalls onto students and families if there isn’t a ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

“Just like the British who targeted the voice of the independence movement like National Herald and conspired against it, the BJP now wants to destroy the legacy of the freedom movement,” he ...

To convert Pounds to Belarus Ruble or determine the Pound Belarus Ruble exchange rate simply use the currency converter on the right of this page, which offers fast live exchange rate conversions ...

With Stratechery Plus you get access to the subscriber-only Stratechery Update and Stratechery Interviews, and the Sharp Tech, Sharp China, Dithering, Greatest of All Talk, and Asianometry podcasts. A ...

E-commerce conversion rates aren’t set in stone. While they naturally fluctuate with market trends and changes in consumer behavior, you can oversee a controlled shift in your current conversion ...

Quickly and easily calculate foreign exchange rates with this free currency converter. Further Information Ethereum - Gas Conversion from Ethereum to Gas Ethereum - Gas Currency Calculator news on ...

The DOJ has said that Google should have to sell off at least its Google Ad Manager, which includes the company's publisher ad server and ad exchange. Google has previously explored selling its ad ...

A US judge ruled that Google violated antitrust law. File Photo/Reuters Brinkema agreed with the US Justice Department’s argument that the tech giant, by “tying” together its publisher ad server and ...