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In this guest column, Devapriya Khanna, Founder of Connexus Global Ventures, shares why experiential branding is key for ...
New releases in 2025 focus on AI integration, automation, and data-driven marketing strategies.Top marketing books offer ...
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...
Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing ...
London-based creative social media agency Our Own Brand (OOB) has partnered with inclusive lingerie brand Knickerbox ...
Imagine your brand had a Fitbit that told you, in real time, what’s working, what’s flatlining, and what’s quietly bleeding ...
A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...
Starting a digital product business requires under $500 for most successful creators. Leverage existing knowledge, use free de ...
If prospective residents are being met with silence, the result is lost revenue, wasted spending on marketing and diminished ...
Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...