In the study, the researchers pitted two distinct brands against each other -- "nonconformist, innovative and creative" Apple versus "traditional, smart and responsible" IBM: ...

Creating a killer logo that truly reflects their brand in a memorable way is something every business founder aspires to do. Newsletters Games Share a News Tip Featured ...

Red Lobster and Ram are among brands using CEOs in new campaigns. Pepsi unveiled its new electric black-and-blue logo with much fanfare last month, sparking the usual back-and-forth debate among ...

When “The View” returns to the air on Sept. 15, it will have a new logo, set and studio, ABC announced Thursday. The long-running ABC talk show is moving from the Manhattan studio where it’s ...

The new Utah Jazz look pays homage to the iconic 90s mountain logo and colors. FOX 13 News sat down with the man behind that iconic look to learn about his creative process.

The award honors the branding work developed in collaboration with the hotel to bring The Boiler Room’s unique story, historic setting to life.

Everyone who works in a creative field, or wants to, should subscribe to the monthly newsletter Three Cents.In each issue, writer and editor Manjula Martin writes three brief essays and lists some ...

72andsunny has designed a logo and campaign for an initiative highlighting creative entrepreneurs in Los Angeles, with a gap in between the letters L and A.

The latest edition of our weekly Dezeen Agenda newsletter features Bentley's revamp of its Winged B emblem. Subscribe to ...

Proceedings of the National Academy of Sciences , the study found distinct patterns of brain activity in the most and least creative people.In the highly original thinkers, the scientists saw ...

“The new logo has been directly inspired by the original, historical, version that existed in the 1960s,” the post read in all caps. “The modernist typography used dates from the 1930s.” ...