Using fabric in your trade show booth design can make way for some seriously creative lighting. Fabric illuminates with a softer, more atmospheric glow than rigid plastics. From the ethereal to the ...

The big idea: A design-thinking approach helped IBM reimagine its trade show experience as a conversation, rather than a one-way monologue, that fostered deeper relationships with customers and ...

Trade show booth displays are a tricky business. Here are four sales-boosting practices to keep in mind before your next trade show. Oct. 18, 2017, 12:25 PM EDT / Updated Oct. 18, 2017, 12:25 PM EDT ...

Five Creative Trade Show Ideas To Build Brand Awareness. BySheryl Seitz, ... But while securing a strategic booth location is a marketer’s dream, it can be costly.

According to Trade Show Advisor, exhibitors have just 3 seconds to attract the attention of attendees passing their booth. And that attention is vital. It could mean the loss of a sale or the ...

Drawing Traffic to Your Trade Show Booth: Offer an Incentive, But Be Selective Getting a piece of mail into a potential client's hand isn't enough, though, Stevens says. They'll also need a solid ...

The largest, flashiest booth at a trade show likely won’t have the most ROI these days. ... meticulous planning merged with creative thinking will help brands generate ROI from trade shows.

5. Boast your “As Seen On” features. If your brand can be seen on a myriad of websites, use it as a focus point in your trade show set-up. Create a booth design that accentuates these features ...

Joe Robison is the Marketing Director of Coastal Creative, a San Diego-based large format printing company that specializes in trade show booths, signage, and vehicle wraps. He is also the founder of ...