Using fabric in your trade show booth design can make way for some seriously creative lighting. Fabric illuminates with a softer, more atmospheric glow than rigid plastics. From the ethereal to the ...

Trade show booth displays are a tricky business. Here are four sales-boosting practices to keep in mind before your next trade show. Oct. 18, 2017, 12:25 PM EDT / Updated Oct. 18, 2017, 12:25 PM EDT ...

Five Creative Trade Show Ideas To Build Brand Awareness. BySheryl Seitz, ... But while securing a strategic booth location is a marketer’s dream, it can be costly.

According to Trade Show Advisor, exhibitors have just 3 seconds to attract the attention of attendees passing their booth. And that attention is vital. It could mean the loss of a sale or the ...

If you have three months to build a booth, you’ll build it in three months. There’s also plenty of evidence that adding constraints, including a deadline, can make you more creative. Don’t ...

5. Boast your “As Seen On” features. If your brand can be seen on a myriad of websites, use it as a focus point in your trade show set-up. Create a booth design that accentuates these features ...

TEMPE, AZ--(Marketwire - Oct 10, 2012) - Fall is one of the busiest times for trade show events. From mid-September through November, businesses exhibit to decision makers, sharing the latest in ...

Joe Robison is the Marketing Director of Coastal Creative, a San Diego-based large format printing company that specializes in trade show booths, signage, and vehicle wraps. He is also the founder of ...