The Marketing Director, Marketing Edge Publication, Anietie Udoh has disclosed that the value of the creative economy is ...

The cycle begins again. Creative lead rushes over with that familiar panicked expression. “We need graphics for tomorrow’s client demo!” Guess who just won the assignment? Pull up your usual ...

After many years in mobile advertising, from media buying to demand side platforms (DSPs) and now leading a company focused on mobile OEM advertising, I have seen user acquisition (UA) move from ...

Appier (TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, officially launches ...

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Banners remain essential in marketing and advertising because they’re adaptable, affordable, and incredibly effective. They bridge the gap between traditional and digital worlds, offering businesses ...

Arts & Letters Creative Co. is backing a different horse in the sports betting arena, taking over as lead creative agency for industry stalwart FanDuel after helping launch a challenger brand ...