In recent years, a brand's core is no longer just about logo or ad campaigns. Instead, it's critically defined by all its digital interactions and online presence. Here, we will explore why digital ...

2. Pushwoosh Pushwoosh is a customer engagement platform that provides push notifications and mobile messaging services for businesses. It allows companies to send targeted, automated, and ...

Developing ways to measure your customers’ success and happiness with your business is key to maintaining their loyalty and ...

Loyal clients and motivated employees lead to innovation, improved services, and enhanced reputation, all of which drive further engagement.

Customers notice the cracks between your teams. The solution: align internally to reduce friction, earn trust and grow ...

Law firm leaders must ensure their associates understand that relationship building, not just tactical expertise, is key to ...

Two such revolutions occurring in the period since the mid-2000s have profoundly changed pharma, and have also changed pharma’s customer engagement model beyond all recognition.

Sarah Rickwood delves into IQVIA data to find out exactly how pharma's HCP engagement has changed over COVID-19, and what the channel mix might look like after the pandemic. The pandemic has ...

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Talent development and retention can also be adversely affected. Beyond systems, Farooq sees misaligned incentives as a major barrier to transformation. “You can’t claim to prioritize service or ...