As connected packaging evolves into mainstream CPG products, the technology can be used to expand on a brand’s sustainability ...

What better way to tell a story than through pictures? Especially when the story is about data—not the most vibrant topic to ...

For example, when you’re driving or ... how can we engage System 1 thinking when communicating scientific data? One approach is through storytelling, which can have a lasting impact, but how?

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness truly means beyond just chasing eyeballs.

“It gives you a false view that you understand exactly what's driving all of your business,” she says. “The reality is when ...

The three-act structure can be applied in many contexts for computing professionals, not only to data storytelling. For example, it can communicate system performance degradation, present A/B test ...

“Storytelling is one of the most effective ways to make complex or nuanced topics more engaging and accessible. It ...