Define an ideal customer. Entrepreneurs need to get specific about who they want to work with to really hone in on their niche. Consider everything from your target audience’s gender and age to ...

Below, they offer up 10 questions you can ask yourself that will help you define what is unique and different about your brand and explain why these are such effective questions to ask. Members ...

“A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it ...

To define the market even further, the company could choose to target only those interested in kitchen and bath remodeling and traditional styles. This market could be broken down into two niches ...

How to Create a Niche Content Marketing Strategy. Now that the benefits of niche marketing have been established, the question becomes, how can you apply those principles in your content marketing ...

Go big, go niche or go home. A niche is easy to define, target and dominate. Find industry leaders and true influencers to create growth. Use exponential technology; it gives us pace and scale.