A Canadian transit/wildposting campaign for Cadbury/Adams' Dentyne Ice is intended to "reflect the diversity of relationships," says MacLaren McCann GCD Andy Manson. That's why we have this guy ...

Mondelez International Inc said on Tuesday it plans to sell its chewing gum business, including brands Trident and Dentyne, in developed markets, as well as its Halls cough drop brand, as the ...

Dentyne Ice’s maker is introducing a new family member this holiday season — Arctic Chill. Dentyne Ice Arctic Chill is described by the manufacturer as having an invigorating, cold, min… ...

Dentyne has partnered with family dentist Dr Bongiwe Nhlanglela (Dr Bee) to remind South Africans to maintain their oral health and confidence this World Oral Health Day.

Dentyne partnered with the Manhattan Theatre Club to celebrate "face time" through theater, one of the original forms of face-to-face entertainment, to encourage participants to express their own ...

"Dentyne's" latest batch of videos features two crash dummies informing us that Dentyne's Ice Split Two Fit Pack would survive a car crash.

Much has changed since Dentyne ran its first national TV ad in 1956. That spot probably got a 40 share. Maybe higher if it ran during "I Love Lucy." Now TiVo-forward 51 years to 2007. Today ...

Mondelez is spitting out its gum business. At least, in some parts of the world.

To introduce its Dentyne Ice Vanilla Chill, the first vanilla-flavored pellet gum in its product lineup, Dentyne is inviting consumers to it “Live It Loud with Dentyne” music experience set to tour 20 ...

Attractive, twenty-somethings canoodling and exchanging minty kisses. Friends locked in tight embrace. Dentyne's provocative new ad campaign is hard to miss.

Cadbury Adams USA representatives will be rewarding students seen carrying Dentyne Fire or Dentyne Ice gum at or near 25 college campuses over a two-week period this month. The “Spot The Intensity” ...