The most notable fallout involved DDB-owned Brazilian agency DM9. Their ‘Efficient Way to Pay’ campaign for Whirlpool’s Consul brand was stripped of both its Creative Data Grand Prix and a Bronze Lion ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Today’s AI search agents, think ChatGPT, Perplexity and Google’s Search Generative Experience (SGE), go beyond serving links.

Chinese artificial-intelligence companies are loosening the U.S.’s global stranglehold on AI, challenging American ...