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In today's fragmented data landscape, success increasingly hinges on an organization's ability to build agile, secure, and ...

You want to look for suitable mobile CRM platforms that go the extra mile in offering additional features, like integrating data reporting and analytics into the system too, including marketing ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...

The best companies aren’t chasing AI trends—they’re building systems that eliminate guesswork and bring certainty to every ...

“Right now, growth is top of mind, and AI can be an enabler of it,” says Klumper. To understand how chief marketing officers are harnessing generative AI both for their own day-to-day tasks and across ...

The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

Explore how healthcare provider (HCP) marketing is entering its Pharma 4.0 moment by leveraging AI for real-time campaign optimisation.

Governance and simplification are no longer optional; marketers must streamline their stacks to regain control, cut waste and ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Zero marginal cost. Welcome to the era of AI-led marketing. This piece unpacks the deflationary pressure AI places on value creation, and why marketers must double down on what can’t be scaled, yet.