Coca-Cola Co.’s first diet cola was a pop-culture icon in the 1970s and early ’80s, then faded after the launch of Diet Coke. Even after Tab’s market share dwindled to almost nothing, the ...

Discover the fascinating history of Diet Coke and how Sergio Zyman’s bold marketing strategies turned it into a global icon. Explore the highs, lows, and legacy of this iconic soda brand from ...

For the sixth year in a row, the Mediterranean diet has won the coveted gold medal as this year’s best overall diet in rankings released Tuesday by U.S. News & World Report.