When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order ...

You've probably heard the joke about being able to buy a motorcycle and piano in the same trip if you buy Yamaha, but are the ...

The old Capital One app icon was fairly unassuming, featuring a close-up curved red arrow on a white background – pretty conventional stuff for a corporate logo. The new design follows the same ...

With over 75 years of history under its belt, Honda has come a long way since it launched in the Land of the Rising Sun in ...

Having a good logo sets the standard for your company. These 10 car brands have the most iconic logos in the world.

Logos & Design Elements Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by ...

Burberry and its rather different take on what a fashion brand and logo should be Burberry is a well-established British fashion brand. Founded in 1856, it prides itself on its long history as a ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

Brand Management - Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all ...