These rely on how the brain subconsciously interprets information. Examples include illusions like the Müller-Lyer illusion, ...

Maximize your small living spaces with expert interior design strategies. By optimizing natural and artificial lighting, choosing cohesive color schem ...

Optical illusions always fascinate us, and the latest one to catch our eye is a true head-scratcher. At a quick glance, this ...

Puff sleeves were already making a comeback in the fashion world, but the cottagecore obsession has only built their hype.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Podcast: This guest's research uncovers a surprising illusion: Repeated experiences, which are more vividly remembered, are often perceived as having occurred further in the past than they did.

The agony of choice ✓ Deciding between the Rolex Oyster Perpetual 36 and 41 ✓ Do a few millimeters make all the difference ?

If you ever wonder how some people manages to make their homes look like a million bucks, LuxuryInteriored.org reveals stunning secrets to transform your ...

“Wafa Al-Hamad: Sites of Imagination” 2025. Wadha Al Mesalam, courtesy of Qatar Museums ©2025.

In a peer-reviewed paper published in 2022 in the journal Science Advances, researchers from the University of Aberdeen and ...

It should probably come as no surprise to anyone that the images which we look at every day – whether printed or on a display – are simply illusions. That cat picture isn’t ...

America’s understanding of race and ethnicity is still woefully simplistic.