Go ahead, pick a font to read this story in. You may notice this makes it harder (or possibly easier!) to read, depending on the font choice. Read on to see why. You make font choices every day ...

So distinct is this “g” that Google chose the lowercase rather than uppercase letter for its longtime favicon—the little icon ... “We have looked at the “g” in a hundred different fonts.

A new type of font has been created by combining letters from the logos of leading brands. Brand New Roman – a play of the ever-popular Times New Roman – uses the BR combo from ice cream brand ...

Note that different fonts will look different if you use in all caps vs first letter caps, vs all lower case. You will need to experiment with multiple fonts to find out what will fit your style.

In most sans serif fonts, “the capital ‘I’ is a line, and the lowercase ‘l’ is a line,” Mr. Friedman said. “The weight is slightly different, but most people can’t see it.