Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

What a fast world we live in nowadays, right? It seems to me, day after day, that with this fast lifestyle, there are only a ...

This blog shares 14 proven tactics to help brands drive loyalty, increase repeat purchases, and grow customer value.

Digital marketing has transformed from a niche specialization to the backbone of modern marketing over the years. While companies from healthcare, information technology, finance, and retail now ...

Closeout retail leader Ollie's is prospering amidst recent retail disruptions and store closures. Now with nearly 600 stores, ...

Prasad Shejale of LS Digital breaks down the levers that helped sustain 20–29% profitability in a tough market. He further ...

India Gate Foods has made a sharp pivot from its basmati rice stronghold into the premium edible oil segment. The product has ...

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Explore legal challenges in e-commerce: fake reviews, influencer ads, IP protection, and cybersquatting. Learn key laws, case studies, and practical ...