WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...

Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

Digital marketing has transformed from a niche specialization to the backbone of modern marketing over the years. While companies from healthcare, information technology, finance, and retail now ...

The path to a successful online business starts with understanding what your customers need and building every decision ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...