Primark has appointed group strategy and digital director Matt Houston to the role of chief customer and digital officer, ...

This blog shares 14 proven tactics to help brands drive loyalty, increase repeat purchases, and grow customer value.

The marketing 3 Ps (Product, Price, Place, Promotion) are a core part of any good business plan. They work together to help ...

Digital marketing has transformed from a niche specialization to the backbone of modern marketing over the years. While companies from healthcare, information technology, finance, and retail now ...

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...