Primark has appointed group strategy and digital director Matt Houston to the role of chief customer and digital officer, ...

This blog shares 14 proven tactics to help brands drive loyalty, increase repeat purchases, and grow customer value.

The marketing 3 Ps (Product, Price, Place, Promotion) are a core part of any good business plan. They work together to help ...

Digital marketing has transformed from a niche specialization to the backbone of modern marketing over the years. While companies from healthcare, information technology, finance, and retail now ...

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

With over 30 000 SaaS companies globally (Exploding Topics) and new ones launching daily, the competition is fierce. If ...

India cannot export strategic technology without first understanding what the world is willing to buy. To be a digital power, we must learn to trade like one, not merely posture like one ...

Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.

08-06-2024 FAST COMPANY EXECUTIVE BOARD 17 steps to align biz marketing strategies with company core values Employee buy-in is key to delivering the right message to current and potential customers.

START Planning Steps To Develop Your Digital Marketing Success Plan – S For Strategy Find out how to achieve ROI and business outcomes with a documented digital marketing success plan.

Toys "R" Us Asia has promoted Flora Tsui to vice president of marketing and digital strategy.