The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say. The post New horizons for data-driven ...

A solid marketing strategy can help to explore your firm's growth and for many advisors, that means a focus on email and social media. Direct mail marketing is often overlooked but it can offer ...

Direct mail has been used by the industry for years, but with the rise of social media, smart devices and a desired shift by some toward video, RMD sought out input from a major lender in the ...

Direct mail is the key to a fully optimized marketing strategy in 2024. In a world of digital clutter, direct mail lets you create lasting impressions, be more noticed and leave a lasting impact ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

In a targeted approach, the work from ad agency Uncommon is for the insurance brand’s customers with high-value properties ...

Direct mail marketing can help you get more listings if done well and automatically. In this article, I will explain how using direct mail for real estate can attract sellers, ...

Here’s how to start integrating identity marketing into your direct mail strategy: Start With Who They Are—and Who They Want to Be; Every great identity marketing campaign begins by asking: ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...

Though many marketers avoid humorous direct mail to avoid offending recipients, it can be effective. Here are strategies to use humor successfully and ensure your call to action remains compelling.

Direct Mail Advertising. Published October 10, 1957. N Engl J Med 1957; 257: 727. ... have nevertheless found some interest in figures pertaining to direct mail as it is directed to physicians. ...