Johnny Depp Smiles on Red Carpet at London Premiere of “Modi”, the First Film He's Directed in Over 20 Years Copper now costs ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack the medium’s surprise resurgence.

Patrice Runner was convicted in 2023 for a 20-year mailing fraud scheme that swindled elderly victims with promises of psychic powers and good fortune.

Aside from being a popular form of entertainment, GIFs can be a powerful tool for B2B marketers. Learn when to use and NOT to use them in marketing.

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

In the case of an objection to processing for direct marketing purposes, they must stop processing your personal data for that purpose. Appeal automated decisions GDPR gives you the right in certain ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Madison, Wisconsin-based Certco, Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team.

Worried about how much of your data is being collected? Most manufacturers will collect at least some form of your data. Here's what you need to know.

Wyndham Hotels and Resorts, a major hotel franchisor, is focusing on India as a key market. With over 70 hotels, it plans to ...

Finding the right prospects is key to a successful direct mail campaign, and list profiling is an effective way to do it. Let ...