The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading U.S. sales.

Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering ...

Online spending soared $24.1 billion across U.S. retailers during the stretch from July 8 to 11 – dubbed "Black Friday in Summer", outpacing Adobe Analytics' prior forecast, as eager shoppers rushed ...

Major bike brands are now choosing to sell directly to customers (D2C) through their websites instead of relying on local ...

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

The apparel company said it is now expecting annual revenue to increase 1% to 2%, after previously guiding for a 1% to 2% ...