DirecTV has already been active. After playing a role in the demise of Venu, they launched a sports themed skinny bundle and ...

NEW YORK — DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move ...

The satellite TV provider is launching a new sports-focused streaming service, with the Venu channels and more. The catch? It ...

DIRECTV Advertising, a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV ...

At $70 per month (after the initial discount), the new DirecTV MySports package could be a compelling alternative, especially ...

We’re excited to set TV free,” said Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising. “By enabling satellite households to be accessed programmatically, we’re creating ...

DirecTV's challenge marks the latest development in a battle between media companies for dominance in the pay TV market.

today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV Axis, and as part of its mission to “set TV free ...

DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV ...

(Reuters) -U.S. satellite TV provider DirecTV on Thursday challenged a dismissal of FuboTV's lawsuit against Venu Sports, the streaming service planned by Walt Disney , Fox Corp and Warner Bros ...

You don’t need high-speed internet to stream TV — watching Netflix in standard definition uses only 3 Mbps of bandwidth — so ...

Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities ...