The MagicBand transcended its commercial mandate and extended the Disney experience beyond the park itself, introducing experience dimensions that brands rarely consider.

Guests say Disney Parks are looking like "ghost towns" this summer, but why is the Happiest Place on Earth so empty right now ...

Our six-night trip to Disney World and Universal Studios cost $7,000 for five people. Here's what was worth the cost and what we'd do next time.

A Walt Disney World guest uses a MagicBand to enter one of the parks. Some things that used to be free, like FastPasses for rides or MagicBands when you stay at a Disney resort, are no longer ...

Walt Disney World gets more expensive all the time, often by charging for things that used to be free.

Disney World once offered free amenities like airport transportation and FastPass tickets. MagicBands and parking were also free to resort guests in previous years. But now, Disney is charging for ...

How Disney Creates Digital Magic With Big Data? MagicBands are now given to every guest to Disney World. These are wristbands that feature RFID technology as well as long-range radios. As a result of ...

This is how Disney parks’ Fastpass spun completely out of control Defunctland’s new video goes deeper on crowd management than you ever thought possible ...

Walt Disney World’s popular FastPass program has been replaced by a new, pricey option that allows guests to pay to bypass long lines at the parks’ most popular rides. Longtime fans, for the ...