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Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one industry standard, but battery performance is also measured by other ...

Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13 ...

Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13 ...

Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one industry standard, but battery performance is also measured by other ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

One YouTube ad features Energizer’s mascot, the Energizer Bunny, engaging in a head-to-head showdown with a battery that looks like a Duracell battery. “There’s no competition.

Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed in Manhattan ...