When people understand the "why" and "how" of change, they're more likely to embrace and drive it themselves, making it a ...

In B2B (business-to-business) environments, where transactions are high-stakes, decision-making cycles are complex, and ...

Effective communication is a vital strategic asset in B2B markets, shaping revenue outcomes and brand perception. Tailored ...

When I led the communications strategy for the University of Southampton 2024 staff engagement survey, we shared examples of changes made because of the survey so staff could see that their views ...

Setting operational goals fosters alignment, accountability and measurable progress toward business objectives.

The Equipment Leasing and Finance Association named Jane Esworthy as its new vice president of communications and marketing, ...

It’s easy to fall back on AI to streamline your communication to your residents. However, most people are looking for ...

In the ever-evolving world of public relations — where rapid developments, unexpected crises and continuous client demands ...

By breaking down internal silos, leveraging advanced technology and embracing industrywide cooperation, organizations can shift from reactive to proactive fraud prevention to protect revenue and ...

June 20, 2025 (Monterey, CA) – The California Agricultural Leadership Foundation (CALF) has hired Jessica Lara as its new ...

Getting messages across Strategic communication also supports brand positioning and differentiation in an increasingly competitive market, writes Samuel Linyondi. Samuel Linyondi Since strategic ...