Look out, blue jean beauties: Elf Cosmetics and American Eagle have released a denim-inspired makeup collection – and a TikTok partnership with Outer Banks actress Carlacia Grant.

Makeup with SPF can provide sun protection alongside regular sunscreen use. The E.l.f. All Set For Sun Setting Spray features SPF 45, and it’s on sale for $11 at Amazon. Customers like that the ...

Makeup products go viral every day, but virality doesn't always equal greatness. But we can usually have faith when e.l.f. products gain attention on TikTok or Instagram, as the affordable ...

After spending years searching for the perfect brow product, I fell in love with the $6 ELF brow-lift gel. It's perfect for everyday makeup looks.

One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup. The primer from a Jennifer Coolidge-used brand provides a glass-like ...

HUNTSVILLE, Ala. (TENNESSEE VALLEY LIVING) -Prom season is here and most girls are opting for a natural glam makeup look for their special night. Professional makeup artist Olivia Sparks has 5 tips ...

A recent Censuswide study reveals that 35% of singles view first dates as the perfect excuse to experiment with new makeup looks. Enter Elf Beauty and Tinder, two brands known for pushing ...

Elf Cosmetics Power Grip Dewy Setting Spray, $10, elfcosmetics.com For a "cleaner" application, she suggested using your pinky finger as an anchor when doing your makeup.

Post Wanted tested and reviewed the new e.l.f. Cosmetics Bronzing Drops that launched in April 2024. Here's why they're worth it for a youthful, natural glow. Drop a $10 bill and two singles for ...