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Business process automation is one of the key factors in ensuring the competitiveness of enterprises. Thanks to the ...

In the world of healthcare, “fax” is often considered a taboo word. Most doctors and healthcare professionals don’t want to ...

Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

Caz Life, the events and marketing arm of the Greater Cazenovia Area Chamber of Commerce (GCACC), recently announced its new social media campaign, “Caz Life Is…,” which will run through the end of ...

The inside story of how Farley and Ford marketers made a last-minute change of plans, that has Ford brand now leading U.S.

A 360-degree marketing campaign means using all sorts of ways to talk about your brand, like TV, phones, the internet, and ...

When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing the best marketing research possible to help out your business or ...

The retailer is tapping into consumer frustration over the Bezos-Sánchez wedding with a new marketing stunt.

Master effective loyalty campaign strategies to boost customer retention. Learn to design personalized loyalty marketing programs that enhance engagement.