You might use email marketing campaigns, popups, or even retargeting ads to encourage them to take the next step. To keep these visitors engaged, informative and comprehensive content is ideal.

As email marketers, we have access to leads as they enter the sales funnel, giving us the ability to largely influence not only the nurture journey through email marketing but also the flow of ...

Something very similar could be said today for chatbots and email when used in combination to drive consumers through the sales funnel. Individually, email and chatbots are great marketing tools ...

Popularized by Russell Brunson at ClickFunnels, lead funnels can systematize multiple tactics you're already doing—e.g., paid ads, webinars, lead magnets, email, community building, and sales. That's ...

You, too, can create a content marketing funnel to guide your ideal customers from the awareness stage to the conversion stage where they become actual customers.

Your website is an integral part of your brand’s conversion funnel. If someone lands on your website via Google, social media, email campaigns, or referral platforms, they are a high-intent user.

Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused ...

In a conversation with Fast Company, Taite shared her thoughts on why marketers need to embrace innovative, AI-backed email marketing strategies to get the best results and stand out from the crowd.

B2B marketing teams are faced with the task of moving leads through the funnel. But it need not be a burden, judging by “How to generate more top-of-funnel leads in B2B SaaS: Three go-to-market ...