Shorter-form messaging seems to be preferable for recruiting participants to enroll in clinical trials, according to a research letter published online June 25 in the Journal of the American Medical ...

Segment Your List Keeping your email list up to date and with specific interests and categories is a great way to target and email customers based on their likes and stage of life in jewelry buying.

At the ET M&E Summit 2025, industry leaders shared their insights on harnessing short-form video to connect with today’s audiences. The session featured Gunjan Khetan, chief marketing officer ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

Your email list’s quality is crucial for an excellent digital marketing campaign ROI. No matter how well-designed and crafted your message is, you won’t succeed if you send it to people with no ...

CREATE A WEB FORM: Create a web form that allows anyone to fill and sign your document online. Embed the web form on your website or share the link via email or social media. Customize the web form ...

When collecting sign-ups for email marketing lists, it’s important to make sure you record some data about the new users. Even the date they signed up is essential, as is their email address.

It also seems that email marketing can bring out negative behavior in consumers. For companies that send unsolicited emails or too many emails, consumers can be impelled to hit the spam button ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has ...

When Ford announced Lisa Materazzo as its new global chief marketing officer late last year, the automaker played up her auto industry credentials, including a 20-year career at Toyota, where she ...