Design your newsletter to fit your brand. Your email campaigns should match your brand's look and feel. If you're using a template, you might want to customize it to include your company's colors ...

However, it's time to realize that newsletters are an important component of effective email marketing and branding. Ignoring them can restrict brands from growth. An email newsletter is basically ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

Email marketing involves encouraging users to sign up to receive emails, and then sending them specific, targeted emails to keep their attention, nurture their journey, and gain conversions.

‘Anything you can do, I can do better’ is the approach an email marketing service takes. It builds on the strong foundations set out by ESPs and adds extra layers of integration and automation.

Social media marketing may be all the rage right now, but if you're a small business owner and you're not using email marketing strategically, you're missing the boat. Constant Contact CEO Gail ...

CTR also varies by email type. For example, the average CTR for email newsletters is 3.84 percent, while triggered emails have a higher average of 5.02 percent. Editor’s note: Looking for the right ...

Most professionals use email every day for business. But when it comes to marketing, much of the attention gets focused on social media, which — while popular and highly visible — nonetheless ...