From engagement rates to how much time users spend on the app – and in which parts – here's what we've learned. The average user watches a TikTok for 12.8 seconds Chris Stokel-Walker/Business ...

But slides like these, when done right and with care, make complex stories (about, say, a mutating virus!) more digestible and accessible. At The New York Times, the audience team has been ...

Done well, this can generate more likes and shares, making your story travel further. Hanaa’ Tamez, staff writer at Nieman Lab, rounded up a few examples from The New York Times on using Instagram ...