July 9, 2025 — 12:00 PM ET Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft ...

Before the COVID-19 pandemic, measuring engagement typically involved detailed follow-ups, contacting a pool of practitioners to gauge their awareness of a particular product and then ...

YouTube is replacing the "returning viewers" metric with new viewer segments to help creators better understand long-term ...

Loyal clients and motivated employees lead to innovation, improved services, and enhanced reputation, all of which drive further engagement.

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Marketing teams are facing economic uncertainty. Pipeline360's Matt Hummel offers a roadmap for your team to navigate these ...

Chatbots and virtual assistants The integration of AI-powered chatbots and virtual assistants in life sciences marketing is set to elevate HCP engagement and support.

Blue Yonder's integrated AI platform is forcing organizational change across enterprise supply chains, the vendor claims - with customers discovering that cross-functional agents are breaking down ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies ...