July 9, 2025 — 12:00 PM ET Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft ...

On email, click-through rate provides more insight than open rate alone. In general, the point is to assess who is engaging and how―not just the fact that engagement exists.

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy all wrong? The way pharma communicates with healthcare professionals ...

AI and advanced technology are solving the complexities of personalization and campaign measurement. Eliminate inefficient spend and directly link efforts to script lift with an optichannel strategy ...

Before the COVID-19 pandemic, measuring engagement typically involved detailed follow-ups, contacting a pool of practitioners to gauge their awareness of a particular product and then ...

The next land grab: Engagement, intelligence and agency Exhibit 3 below tells the story of a harmonized data foundation supporting three interlocking tiers — Engagement, Intelligence, Agency.

The path from startup to scale-up is a critical journey, yet most startups fail to scale. A significant factor in this challenge is the evolution of their go-to-market (GTM) strategy. Startups ...

SEO may drive most of your email signups, and the email campaigns drive sales. Customize this to your situation and measure what matters. 10. Business objective-specific KPIs ...

We tested the best email marketing software in 2025 for ease of use, automation, AI tools, and pricing. See how Mailchimp, ...

Loyal clients and motivated employees lead to innovation, improved services, and enhanced reputation, all of which drive further engagement.

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...