With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect ...

Mailbox Providers Rely on “Hidden” Engagement Metrics for Email Filtering Decisions New research from Return Path reveals industry benchmarks for seven key measurements that impact deliverability ...

How to measure engagement in email marketing campaigns. Although you’ll set unique goals for your campaigns’ success, it can be helpful to compare your metrics against industry benchmarks. WebFX’s ...

Hidden Metrics To Help You Improve Email Performance - 07/23/2018. One question I habitually ask our clients is, ... Performance Marketing Insider Summit June 1 - 4, 2025, New Orleans, LA ...

Recently Concluded OMMA Awards October 10, 2024, NYC TV + Video Insider Summit October 6 - 9, 2024, Austin Digital OOH Insider Summit October 2 - 5, 2024, Austin ...

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates ...

Email marketing from your CRM should lead to more returning visitors. If it’s a new list of prospects, expect more new visitors. ... Final Thoughts: User Engagement Metrics.

When selecting the metrics by which you measure the efficiency and impact of your marketing, I think it is also important to not get too tied up in the numbers and to focus instead on some of the ...