Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Marketing holds tremendous power over our lives, shaping everything from our purchasing decisions to our core beliefs in ...

Entrepreneurship Essentials has launched a new program aimed at developing key traits for budding entrepreneurs. This ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

A tweeted invitation from then-Librarian of Congress Carla Hayden, teasing the world’s largest collection of a single instrument, did the trick. Lizzo’s scheduled tour turned into a three-hour visit ...

Importance of a Marketing Strategy in an Organization. Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and ...

Martha Stewart shared a ‘handpicked selection’ of summer entertaining essentials — and they’re all available at Amazon. Her picks include Polywood patio furniture, outdoor rugs, melamine ...