Here’s how to make your setup stand out and leave a lasting impression—no matter your budget. Why Presentation Matters You’ve likely seen it before: two vendors side by side. One has a bold, ...

Expanding your booth toward the ceiling is a great way to create an immersive space for your visitors. 4. Work within your budget. If you design too far outside your budget for your tradeshow booth, ...

Today’s successful event strategy extends far beyond the physical booth space. It’s critical to launch an interactive digital campaign that engages attendees before they even reach the show floor.

After more than 25 years powering some of the most high-profile, high-pressure events in the country, AV Matters has ...

The big idea: A design-thinking approach helped IBM reimagine its trade show experience as a conversation, rather than a one-way monologue, that fostered deeper relationships with customers and ...