The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

Horror film fans are going to be sleeping with one eye open after a series of very disturbing VHS recordings started ...

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners ...

When the setup is right, the call to action feels like something they want to do, not something they are being pushed into.

Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. The ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and ...

Can you count the number of leads you’ve had in the last month on one hand? If so, you could probably benefit from some ...

In Philadelphia, the leading causes of death are heart disease, cancer, and unintentional drug overdose. While some of these deaths are caused by things out of our control — like genetics — many are ...